History of Sequin Art™.

Sequin Art™ was first launched in the UK in the late 1960s' by Impex of London. It enjoyed many years of successful sales under their ownership. Kitfix Swallow Group (KSG) purchased the intellectual rights and all designs from Impex in 1991 with a view to developing the range further.

Sequin Art™ consists of brightly coloured sequins, pins, flocked board and a polystyrene frame. Initially Sequin Art was considered more suitable for children. However, adults became interested in the product thus creating a new market within the craft industry.

Over the years Sequin Art™ has developed and has it's own unique image with an increasingly strong following. We have added innovative designs, with different images for example 3-D Sequins. These consist of a polystyrene model whereby coloured sequins and pins are attached to create a three dimensional figure. The feeling is of accomplishment and satisfaction, both unique and addictive.

Sequin Art's™ popularity has reached many European countries with France, Germany, and Russia as well as the market having developed further afield with great success in places such as the USA and Australia. We receive numerous letters each year from members of the public asking us “Where can we get Sequin Art?” Many congratulate us on this very individual and popular product.

A new variation has now been launched! Sequin & Bead Art is an original product following in the Sequin Art™ range and sold each year in increasing number with great success.

Thousands of Sequin Art™ are sold each year in the UK and overseas with sales rising strongly year on year! It's great, it's fun and most of all a sense of achievement is had by all.


Many new ideas and innovations have been further developed over the Sequin Art range in recent years. These include Silhouettes, Sequin Art for the younger generation with easy to follow printed layouts and with even more choice in designs for the Sequin and Sequin and Bead art which are being developed all the time.

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